We back operators building the next wave of SaaS, AdTech, and GameTech
Strategy
How we invest
What we back
Early-stage SaaS, AdTech, GameTech. Operator-led companies in markets where engineering excellence is a moat.
How we help
Engineering depth from Appliscale's 100+ specialists, AdTech and cloud architecture pattern recognition, and hands-on time alongside the cheque.
Who we are
Eleven years building Appliscale into an AdTech and Cloud operator. We invest in companies we'd join.
Portfolio
Portfolio companies
Bedrock Platform
AdTech · CTO + Investor · 2025
Containerized DSP with AI agents for CTV, video, DOOH, and audio. Building the next-generation buyer side.
Upscale AI
AdTech / CTV · Investor · 2025
End-to-end AI advertising platform that generates, runs, and optimizes TV-quality video ads for streaming TV.
Harmonyze
Vertical AI / SaaS · Investor · 2023
AI performance coaching platform for franchise brands. $2M pre-seed led by Bowery Capital.
Demoboost
MarTech / SaaS · Investor · 2025
Demo automation platform, interactive product demos that drive revenue intelligence for B2B teams.
Quick9 Golf
Sports / Community · Investor + Tech Advisor · 2023
Mobile app for golf societies and groups, discovery, scheduling, leagues, performance tracking.
Erebor Capital
GameTech (fund) · LP · 2023
Kraków-based VC, purely game development. Premium PC and console games, pre-seed through IPO.
About
Operator-led, engineering-backed.
Ventures is the investment arm of the Appliscale ecosystem. The team has spent 11+ years building production engineering for global ad platforms, gaming infrastructure, and SaaS. We invest where that background is useful to founders, bringing capital alongside the engineering team behind Appliscale's day job.
By the numbers
7
Portfolio companies
11+
Years operating
100+
Engineers behind us
The wider team
Beyond Ventures.
Ventures is one of three practices at Appliscale, a technology consultancy operating since 2015. The same operators ship AdTech infrastructure and GameTech backends. Ventures invests with operator capital, alongside the engineering practice that ships the rest of the work.
Building something we should know about?
We back early-stage operators in SaaS, AdTech, and GameTech. Engineering depth, hands-on involvement, fast decisions.